Every time I learn about one of PETA's "confrontational" new campaigns, I want to cram foie gras in my mouth, wear veal earrings and slip into a bikini made entirely of tuna.
Helen Razer has a great take down of PETA's advertising and "work."
You’d think an organization like PETA might want to roll its sleeves up and help manage this habitat calamity. No. But they did release this intriguing press statement. PETA says that if we want to help injured Gulf animals, what we really should do is stop eating meat.I was at a conference yesterday where one of the keynote speakers was discussing the branding of organizations who claim to be working toward a similar goal. She note that when people think of the ASPCA they think "cute kittens and puppies" and when they think of PETA they think "controversial."
According to PETA, the devastation of marine animal populations is the result of the pot-roast you ate last Thursday. It has nothing to do with BP.
No. I don’t understand it either.
As oiled seabirds die a slow, painful death, PETA turns its attention back to core business: titties.
She was a pretty amazing speaker, defiantly a pro in her field and at public speaking, and her only stumble was on the word "controversial." I'm pretty sure she would have agreed that some more appropriate words might have been:
But you know, it was a room full of 800 people that work in the nonprofit sector, which is a diverse group of organizations, some of whose employees have probably donated to PETA or work for them. So you know, "controversial" was a safe bet.