Friday, February 17, 2012
Your Friday Awesome: Children's Gendered Advertising Remixer
Pick a commercial targeting boys and one targeting girls and swap the audio. The result is pure awesomeness. Sure its hilarious, but it also points out the extreme division of constructed gendered norms.
What really strikes me is that the cuts and punctuation in all of these commercials is exactly the same. Further proof that many children's toys are derivative and void of any true thought. So yeah, the state of kids toys? Not awesome. Screwing with the system? Totally awesome.
This also makes me really glad that we don't have cable. When the kid finally gets to watch television he can watch Sesame Street and Yo Gabba Gabba commercial-free.